by Kal | Mar 6, 2019 | Brandstorm, Uncategorized
When the craft brew industry took off, it wasn’t surprising to see a new industry emerge…the craft brew pub. One of the more interesting franchise concepts is Growler USA Kitchen & Taphouse. Its president, John Kutac, talks about its success in this episode. The...
by Kal | Feb 20, 2019 | Brandstorm, Uncategorized
Exhibiting at trade shows is a great way to build your brand, meet new customers and strengthen the relationships you’ve already made. Unfortunately, small businesses often avoid trade shows because they cost too much. Maybe you’re a startup business that has never...
by Kal | Feb 13, 2019 | Brandstorm, Uncategorized
Milwaukee ranks #30 in population among U.S. cities, yet is home to four professional sports teams – the Milwaukee Bucks, Milwaukee Brewers, Green Bay Packers (Green Bay is not a TV-metered market) and Milwaukee Wave arena soccer. That’s a lot of pro sports in a city...
by Kal | Feb 6, 2019 | Brandstorm, Uncategorized
On this episode of Brandstorm, Co-hosts Dan Trzinski and Nancy Christopher are joined by Rob Brennan and Tyler Schmidt, two digital marketing specialists at Platypus Advertising + Design, to talk about geofencing and OTT. We’ll find out the benefits to marketers and...
by Kal | Feb 1, 2019 | Brandstorm, Uncategorized
Gary Lancina is no stranger to marketing. Prior to joining Mercury Marine in 2016, Gary worked for SC Johnson’s marketing department. Gary promoted personal care brands using a strategy known as influencer marketing. Influencer marketing involves forming a...
by Kal | Jan 23, 2019 | Brandstorm, Uncategorized
How do you keep a business going, when your service or product is seasonal? David Lepak owns a pest control service called Mosquito Joe of Waukesha County. He shares his journey to buying a franchise and building a customer base of 600 in the first year. About Dave...
