by Kal | Feb 13, 2019 | Brandstorm, Uncategorized
Milwaukee ranks #30 in population among U.S. cities, yet is home to four professional sports teams – the Milwaukee Bucks, Milwaukee Brewers, Green Bay Packers (Green Bay is not a TV-metered market) and Milwaukee Wave arena soccer. That’s a lot of pro sports in a city...
by Kal | Feb 6, 2019 | Brandstorm, Uncategorized
On this episode of Brandstorm, Co-hosts Dan Trzinski and Nancy Christopher are joined by Rob Brennan and Tyler Schmidt, two digital marketing specialists at Platypus Advertising + Design, to talk about geofencing and OTT. We’ll find out the benefits to marketers and...
by Kal | Feb 1, 2019 | Brandstorm, Uncategorized
Gary Lancina is no stranger to marketing. Prior to joining Mercury Marine in 2016, Gary worked for SC Johnson’s marketing department. Gary promoted personal care brands using a strategy known as influencer marketing. Influencer marketing involves forming a...
by Kal | Jan 23, 2019 | Brandstorm, Uncategorized
How do you keep a business going, when your service or product is seasonal? David Lepak owns a pest control service called Mosquito Joe of Waukesha County. He shares his journey to buying a franchise and building a customer base of 600 in the first year. About Dave...
by Kal | Jan 16, 2019 | Brandstorm, Uncategorized
Out of Home (OOH) advertising continues to get creative, finding more ways to be where people are conducting every day activities. On this episode of Brandstorm, Dan and Nancy talk Jake Johnson, VP & national sales director at All Over Media in Minneapolis to find...
by Kal | Jan 10, 2019 | Brandstorm, Uncategorized
To be relevant in business, it’s all about the customer experience. On this episode of Brandstorm, Dan and Nancy talk to a man who makes a living keeping people happy. Joe Bravo is the Bars and Entertainment Director at the Hard Rock Hotel in San Diego and is...
