by Kal | May 9, 2018 | Brandstorm, Uncategorized
On today’s episode of Brandstorm, we welcome Terry Sweet, an award-winning music composer and jingle writer. Terry discusses the process in putting a brand’s message to music and why certain commercial jingles stick with us forever. Terry Sweet Having performed and...
by Kal | May 2, 2018 | Brandstorm, Uncategorized
On today’s episode of Brandstorm, we welcome Katrina Cravy, author of the book ON AIR: Insider Secrets to Attract the Media and Get Free Publicity. Katrina discusses how business owners and entrepreneurs can best connect with local television outlets for features and...
by Kal | Apr 25, 2018 | Brandstorm, Uncategorized
In this episode of Brandstorm, we welcome Kipper McGee, author of the book Brandwidth: How Big Broadcasting is Missing the Mediamorphosis. Kipper discusses how terrestrial radio is grappling with its relevancy, and what stations need to embrace for the future. Kipper...
by Kal | Apr 18, 2018 | Brandstorm, Uncategorized
In this episode of Brandstorm, we welcome Jill Geisler, a Wisconsin Broadcasters Association Hall of Famer and author of the book, Work Happy: What Great Bosses Know. Jill discusses her involvement in the Newseum’s Power Shift Project, what it takes to be a great...
by Kal | Apr 11, 2018 | Brandstorm, Uncategorized
In this episode of Brandstorm, we welcome Andy Silverman, one of the co-founders of Milwaukee Day. Andy discusses how a joke amongst friends has exploded into a mammoth annual celebration of hometown pride through fun and service. Milwaukee Day The date of April 14th...
by Kal | Apr 4, 2018 | Brandstorm, Uncategorized
In this episode of Brandstorm, we welcome Jayson Pearl, president of ServiceScore. Jayson discusses how ServiceScore helps businesses in the service industry convert more phone inquiries into appointments by using technology and best practices. Jayson Pearl...
